Elevating a National Sport: Branding & Creative Design for British Judo
Francis Branding worked with the British Judo Association on marketing, branding, and design projects that celebrated the sport’s heritage and strengthened its modern identity. From content creation to a landmark mural at the National Olympic and Paralympic Centre, the work enhanced visibility and community connection.
Client
British Judo Association
Industry
Sport
Services
Logo Design, Flyer Design, Banner Design, Digital Marketing, Branding
About The British Judo Association
From 2021 to 2023, work with the sport of Judo and The British Judo Association provided an opportunity to contribute to an organisation with deep cultural and personal significance. This role involved collaborating on meaningful and inspiring projects that impacted both the sport, it’s image and the wider athletic community.
One of the unique aspects of this work was the travel involved, which created opportunities to connect with athletes, coaches, and supporters from across the country – including many familiar faces. With a background in competitive judo at an early cadet level, the experience carried a special resonance, blending professional expertise with a lifelong passion for the sport. The result was a series of creative contributions aimed at supporting the growth and visibility of British Judo across digital platforms.


Historic Mural for the National Olympic and Paralympic Centre of Excellence
This mural is a vibrant celebration of British Judo, designed to capture the sport’s heritage and future.
It features a sweeping gradient from deep red to blue to white, symbolising the colours of the British flag, with the words “HOME OF BRITISH JUDO” and the British Judo logo prominently displayed. The design combines powerful imagery of Olympic and Paralympic athletes, coaches, and defining moments in British Judo history – blending historic black-and-white photography with bold, modern visuals. The composition conveys movement, strength, and unity, while the dynamic layering and thoughtful kerning create a sense of energy and progression, reflecting the sport’s enduring spirit and evolution.

Result
The mural transforms the space into a bold welcome for all who enter. Centered by the words “HOME OF BRITISH JUDO”, it blends heritage with modern energy, celebrating athletes, coaches, and defining moments from across generations. More than decoration, it’s a landmark of pride and inspiration—something every judoka can pay homage to.
Client
British Judo Association
Industry
Sport
Services
Marketing, Branding, Content Creation, Banner Design and more
About The British Judo Association
We worked with The British Judo Association to boost the sport’s digital presence and community impact. With a background in competitive judo, the role held personal meaning and involved travelling across the UK to connect with athletes, coaches, and supporters: many familiar faces. It was a chance to blend creative skills with a lifelong passion, supporting the growth and visibility of British Judo.


Historic Mural for the National Olympic and Paralympic Centre of Excellence
This mural is a bold celebration of British Judo – its heritage, its people, and its future. A gradient of red, blue, and white nods to the national flag, framing the words “HOME OF BRITISH JUDO” and the official logo.
Blending iconic black and white photos with striking modern visuals, it features Olympic and Paralympic athletes, coaches, and key moments from the sport’s history.
The design captures movement, strength, and unity: reflecting the energy and evolution of British Judo.
Result
The mural transforms the space into a bold welcome for all who enter. Centered by the words “HOME OF BRITISH JUDO”, it blends heritage with modern energy, celebrating athletes, coaches, and defining moments from across generations. More than decoration, it’s a landmark of pride and inspiration: something every judoka can pay homage to.
Ready to start?
We’d love to hear about your project! Share the details with us, and we’ll craft a customized proposal within 48 hours. Plus, we’ll reach out for a brief chat to ensure we fully understand your needs and get things started the right way.
Location
City of Wolverhampton, United Kingdom
Call us
07981 823 574
Email us
jake@francisbranding.co.uk




