Inside The Baller (ITB) is a Wolverhampton streetwear brand founded in 2018 by Liam Johnson.

Known for premium tracksuits, bold embroidery, and signature caps, ITB blends urban culture with themes of ambition, individuality, and long-term success. Collections like Sky High and Long Term Success reflect its message of resilience and aspiration.

By chance, ITB connected with Francis Branding Creative Agency through a mutual manufacturing partner, only to discover we were based in the same city—the rest is history. Together, we’ve elevated ITB’s identity, developed cohesive collections, and aligned its vision with Liam’s personal brand.

Inside The Baller had momentum as a lifestyle streetwear brand, but lacked the breadth and depth of collections needed to scale. Liam recognised the need for new hoodie, cap, and t-shirt lines—designed not only to expand product offerings but also to create a flexible design system adaptable across future merchandise. Without this, the brand risked appearing limited in scope and unable to sustain customer excitement across multiple drops.

1. Creativity – Develop unique, authentic designs aligned with ITB’s vision while standing out in a crowded market.
2. Versatility – Ensure designs could work across multiple garments and future merchandise, while maintaining premium quality and a cohesive identity.

Francis Branding Creative Agency created three new core collections (hoodies, caps, t-shirts) rooted in ITB’s story, a versatile design system with adaptable graphics and motifs, high-quality garment development with premium fabrics and finishes, and creative direction connecting the collections to Liam’s personal brand. This expanded ITB’s offering and built a sustainable framework for future drops and growth.

Inside The Baller (ITB) is a Wolverhampton streetwear brand founded in 2018 by Liam Johnson.

Known for premium tracksuits, bold embroidery, and signature caps, ITB blends urban culture with themes of ambition, individuality, and long-term success. Collections like Sky High and Long Term Success reflect its message of resilience and aspiration.

By chance, ITB connected with Francis Branding Creative Agency through a mutual manufacturing partner, only to discover we were based in the same city – the rest is history. Together, we’ve elevated ITB’s identity, developed cohesive collections, and aligned its vision with Liam’s personal brand.

Inside The Baller had momentum as a lifestyle streetwear brand but lacked the breadth and depth of collections needed to scale. Liam saw the need for new hoodie, cap, and t-shirt lines: designed to expand offerings and create a flexible, future-ready design system.

1. Creativity – Develop unique, authentic designs aligned with ITB’s vision while standing out in a crowded market.

2. Versatility – Ensure designs could work across multiple garments and future merchandise, while maintaining premium quality and a cohesive identity.

ITB Repeat, Sky High, Baller SZN, Humble Beginnings, and more were created by Francis Branding Creative Agency. Each collection combined a versatile design system, premium garment development, and creative direction tied to Liam’s brand, expanding ITB’s offerings and enabling future drops.

This cap reimagines ITB’s signature logo through a bold 3D-stacked embroidery technique, creating a sense of motion, depth, and evolution. The layered repetition of the ITB mark reinforces the brand’s visual identity while adding a fresh, street-ready edge.

Crafted in premium materials with distressed detailing, this piece balances clean execution with raw energy: perfectly capturing ITB’s mission to move forward without forgetting its roots.

A modern staple, built for everyday ambition.

The Sky High Collection is built around a single statement design applied across hoodies, caps, and t-shirts. Crafted by Francis Branding Creative Agency, the artwork blends photographic manipulation with bold typographic illustration to spark imagination and capture the feeling of limitless potential. Each piece carries the same vision—pushing boundaries, reaching higher, and embodying the ambition at the heart of Inside The Baller.

The Sky High set is all about elevation – both in mindset and design.

• Front: “SKYHIGH” features real sky imagery clipped into the typography, symbolizing limitless potential. “Inside the Baller” sits underneath like a signature — bold, aspirational, authentic.

• Back: A jet cuts through the clouds leaving a trail that reads “They Wanna Know” — a clever nod to curiosity, ambition, and attention earned.

This isn’t just a fit — it’s a flight path.
No ceilings. No limits. Just sky.

The Baller SZN cap is the evolution of Inside The Baller’s classics – reimagined with bolder attitude, sharper lines, and a statement that resonates on and off the court. Built around commanding typography and rooted in the UK, France, and Italian flags, this piece balances heritage with fearless ambition.

Front: “BALLER SZN” dominates the crown in bold typography — unapologetic, elevated, and timed perfectly for those living in their moment.
Back: The words “They Wanna Know” sit clean across the rear, a sharp reminder that attention is earned when you set trends instead of following them.

With flag-inspired detailing that ties in cultural pride and international style codes, this cap is more than a fit — it’s a seasonal statement, a crown for the ambitious.

Bold. Elevated. Undeniably Inside The Baller.

This cap reimagines ITB’s signature logo through a bold 3D-stacked embroidery technique, creating a sense of motion, depth, and evolution. The layered repetition of the ITB mark reinforces the brand’s visual identity while adding a fresh, street-ready edge.

Crafted in premium materials with distressed detailing, this piece balances clean execution with raw energy — perfectly capturing ITB’s mission to move forward without forgetting its roots.

A modern staple, built for everyday ambition.

“When we first began this project, I noticed that ITB had yet to fully tap into the potential of their unique logo mark. I saw an opportunity to explore its versatility by manipulating it into a dynamic 3D pattern. The result is a visually compelling effect that not only enhances the brand’s presence but also reflects its modern and forward-thinking identity.” – Jake Francis.

The Sky High Collection is built around a single statement design applied across hoodies, caps, and t-shirts. Crafted by Francis Branding Creative Agency, the artwork blends photographic manipulation with bold typographic illustration to spark imagination and capture the feeling of limitless potential. Each piece carries the same vision—pushing boundaries, reaching higher, and embodying the ambition at the heart of Inside The Baller.

The Sky High set is all about elevation – both in mindset and design.

• Front: “SKYHIGH” features real sky imagery clipped into the typography, symbolizing limitless potential. “Inside the Baller” sits underneath like a signature — bold, aspirational, authentic.

• Back: A jet cuts through the clouds leaving a trail that reads “They Wanna Know” — a clever nod to curiosity, ambition, and attention earned.

This isn’t just a fit — it’s a flight path.
No ceilings. No limits. Just sky.

The Baller SZN cap is the evolution of Inside The Baller’s classics – reimagined with bolder attitude, sharper lines, and a statement that resonates on and off the court. Built around commanding typography and rooted in the UK, France, and Italian flags, this piece balances heritage with fearless ambition.

Front: “BALLER SZN” dominates the crown in bold typography — unapologetic, elevated, and timed perfectly for those living in their moment.
Back: The words “They Wanna Know” sit clean across the rear, a sharp reminder that attention is earned when you set trends instead of following them.

With flag-inspired detailing that ties in cultural pride and international style codes, this cap is more than a fit — it’s a seasonal statement, a crown for the ambitious.

Bold. Elevated. Undeniably Inside The Baller.